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Our Name

Selu (pronounced <Say-loo>) is the Native American, Cherokee Goddess of the corn and First Woman of the Earth. With her very existence, the Earth was able to nurture and grow an abundance of corn to supply humanity with food. Over time, her twin children grew envious of her sacred ability to replenish the Earth with food. Knowing that her life would be taken by her children in advance, Selu instructed her children that when they take her life in the future – to bury her in the Earth so that her sacred gifts would continue providing food for the world to come and that her Spirit would allow all harvests to become plentiful.


Picture of Jake Hammond, CEO of Selu Technologies

Jake Hammock

Co-Founder and Chief Executive Officer

Jake Hammock is the co-founder and Chief Executive Officer of Selu. Jake is an futurist entrepreneur with extensive experience in organizational development and creating technologies that matter for the world. A previous cybersecurity/compliance executive with a background in hacking computational systems, he has built, trained, and led several teams to sustainably secure critical infrastructure.

As a philanthropist, Jake enjoys finding creating solutions to benefit those in need and currently chairs the Board of Trustees for FarmSahel, Inc. – a nonprofit institution aimed on transforming the lives of women farmers in Burkina Faso, West Africa. Prior to Selu, he founded Chaac Technologies, Inc. and patented water and energy co-generating systems to benefit the world in need of these precious resources. Additionally, Jake is a U.S. Army combat veteran with extensive experience leading technical intelligence programs for the U.S. Intelligence Community. Jake earned a MSc in Cybersecurity Technology from the University of Maryland and conducted extensive undergraduate research in North Africa.

Picture of Jake Hammond, CEO of Selu Technologies

Orlin Wetzker

Co-Founder and Chief Product Officer

Orlin Wetzker is the co-founder and Chief Product Officer of Selu. Orlin has a demonstrated passion for new product development and business systems. With Selu he is leading the development of innovations directed at improving quality of life for people across the globe.
Orlin was formerly the founder / CEO of Transcend Innovations a product development firm that provided engineering services on dozens of products. He also served on the management team for Infinia, a venture backed startup developing a dish stirling solar generator. Orlin also provided consulting services to many of the worlds greatest companies installing project management systems for ProChain Solutions. Working on hundreds of products and planning from concept to production, Orlin has a broad range of experience in getting products to market quickly. He has a BS in Mechanical Engineering from University of Washington, Seattle.

Picture of Jake Hammond, CEO of Selu Technologies

Tom Strauss

Chief Revenue Officer

Tom Strauss is the Chief Revenue Officer of Selu. An outdoor enthusiast and entrepreneur, he has established skills in corporate structuring, business development, revenue modeling, customer acquisition and sales, account management, and product marketing.  
Beginning as an owner/operator of ski and outdoor specialty retail shops, he later developed a successful customer service training company, Perceptions. Tom then launched Emotion Kayaks, he was able to shake up a complacent industry with new technology and creative, family-oriented marketing. It won numerous nationwide awards and grew to become one of the largest suppliers of recreational kayaks in the world. Through decades of successful entrepreneurial experience, he is well versed in go-to-market strategies, product-to-market fittings, in-depth customer value proposition, and exit strategies. After selling his company, Tom has spent the past few years consulting and spending time in the outdoors with his wonderful wife, Diane. They have hiked thousands of miles all over this amazing planet.  

Picture of Jake Hammond, CEO of Selu Technologies

Missy Wetzker

Co-Founder and VP of Human Resources

Missy Wetzker is the co-founder and Vice President of Human Relations of Selu. Missy in an expert in communications, with over 20 years’ worth of professional experience in dealing with people, having worked in the humanitarian, medical, and tech fields. Formerly Missy had the privilege of co-founding alongside her husband for Transcend Innovations, a product development firm providing engineering services. She found much success in building a great team and developing a positive and fulfilling work environment.

Missy achieves her greatest work satisfaction by workin on products that can make a positive impact on as many lives possible around the world. She very much wants to make the world a better place.

When Missy is not working, you can usually find her spending time with her family, her favorite of which is her grandson, or painting a new piece of art.

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